Selling, Fast and Slow

System 1 vs. System 2: Balancing Speed and Quality in Early-Stage Sales

Sales in an early-stage tech startup is a lot like Daniel Kahnemann says: one part of you says "go go go“ (system 1), the other "take it slow" (system 2). If you build the funnel too quickly you’re toast, if you’re too scientific you go bankrupt. Follow us through week 1 of Node42 after we’ve stepped out of stealth mode and meet hidden customers, synthetic personas, and the edges of the bell curve.